BREIL watches is part of the Binda Group, founded by Innocente Binda in 1906. Binda opens a watchmaker’s shop in a small town on Lake Maggiore, that would be the beginning of an enterprise that would make his company one of the most important of its kind in Italy.
The beginning of a great success starts in 1939 when the first Breil watch is introduced. In 1993 Breil is re-launched with a famous campaign with the slogan: “Take anything but not my Breil” and in the year 2000, the Binda company starts to manufacture watches for Dolce&Gabanna. In 2002 a new advertisement campaign started with the “Don’t touch my Breil” slogan, something lots of people will remember. Binda also produces sunglasses and has a jewelry line, they are also the manufacturer of the Dolce and Gabanna jewelry.